The SEO Swindle
Written by mbpage on July 17, 2008
Sometimes you just need to start with a controversial title. So why “The SEO Swindle”? Well what is the purpose of a link building strategy? To improve your rankings in the serps and build page rank right? The higher your PR the easier it is to exchange links and the higher you rank in the serps.
Well I was looking at a friends site today as I’ve been asked to convert it to a blog. I ran it through several tools including SEO Elite and discovered it had only two backlinks. One from the original developer who has a PR5 site and one from a blogger which is a PR0.
The site in question has no SEO and I mean none. Meta title is the company name, no meta keywords, no meta descriptions - zip, nothing zilch. The only positive is the age of the domain which goes back approx 7 years.
So why do I mention this? Will it has a PR3! A PR3 on a site with just 2 links and no traffic. What this says to me is that PR is awarded simply because of the PR5 link of the web developer. The age of the domain may have something to do with it but I can’t back this up with any evidence.
In conclusion if you want to get a PR value for your site simply get a link from a a high PR site with a small number of links that isn’t a directory or article directory. Am I right or am I right wrong?
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